In an exciting move to capture the attention of viewers across India, Disney+ Hotstar has launched a vibrant campaign for the OTT debut of Deadpool & Wolverine from Marvel Studios. To generate excitement for the much-anticipated release, the platform has teamed up with Bollywood action star Vidyut Jammwal and YouTube sensation Bhuvan Bam, blending Marvel's global fame with a local touch. The campaign, available in Hindi, Tamil, Telugu, and English, aims to create anticipation for the action-packed adventure, allowing a wider audience to experience the Marvel extravaganza in their preferred language.
Vidyut Jammwal, known for his martial arts expertise and intense action performances, aligns perfectly with the high-energy and thrilling stunts featured in Deadpool & Wolverine. A fan of action films himself, Jammwal expressed his excitement for the movie's breathtaking sequences, highlighting how the film reflects his love for high-adrenaline cinema.
"I’m someone who enjoys action films, and Deadpool & Wolverine took me on a ride like never before," Jammwal said. "The action in this film is exactly why I love this genre—jaw-dropping stunts, epic visuals. And I can’t wait to see the chemistry between Ryan Reynolds and Hugh Jackman again. Wolverine has always been iconic to me, and watching him team up with Deadpool is pure magic."
He also praised the film’s availability in multiple regional languages. "It’s even better that it’s available in Hindi, Tamil, and Telugu, so fans get to experience all that action and energy in a way that feels even closer to home," he said. "It’s a ride you won’t want to miss!"
Bhuvan Bam: Adding Humor and Local Flavor While Jammwal contributed to the action side of the campaign, Bhuvan Bam brought his signature humor and relatability to the promotion, making the thrilling adventure of Deadpool & Wolverine more accessible to Indian audiences. Famous for his comedy sketches, Bam added a local twist to the film’s wild narrative.
"I’ve always admired Ryan Reynolds for his sharp wit and perfect timing—he’s unbeatable when it comes to delivering a punchline!" Bam said. "Watching him as Deadpool team up with Wolverine’s raw intensity makes for an insane combo that has you hooked from start to finish. There’s everything from wild action and razor-sharp comedy to real camaraderie and superpowers that are just epic to watch."
Bam also emphasized the film's appeal for Indian audiences, especially with the option to enjoy it in local languages. "For fans like me who love seeing these larger-than-life heroes in our own language, this is a total treat," he said. "I can’t wait for everyone to dive into this desi-style blockbuster experience—it’s the perfect mix of masala and dhamaal!"
Interactive Campaign to Engage Audiences Disney+ Hotstar has also gone the extra mile to ensure Deadpool & Wolverine reaches a vast audience through a creative and interactive campaign. Partnering with popular apps such as PhonePe, Snapchat, and MCanvas, the platform developed engaging content that invites users into the Marvel universe.
A standout feature of the campaign is animated content featuring Deadpool and Wolverine, available on PhonePe. This allows fans to interact with their favorite characters in a fun and innovative way. Additionally, Snapchat lenses let users immerse themselves in the Marvel world, providing a personalized experience that connects with fans in a fresh and exciting manner.
The campaign was designed to appeal to a diverse audience, amplifying the Deadpool & Wolverine release across various digital platforms. By blending Marvel's legendary action with local cultural elements, the campaign created a buzz among fans from all walks of life.
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