Google Maps is now integrating traffic alerts from Waze, its community-driven navigation app. This update, which began rolling out recently, brings more incident reports such as "Police reported ahead," a feature familiar to Waze users. Google Maps users are starting to see notifications marked "from Waze drivers."

A few months ago, Google revealed plans to include Waze user reports, like accidents and police presence, directly into Google Maps. Since Google’s parent company, Alphabet, owns both Google Maps and Waze, the integration makes sense, adding a collaborative edge to the Maps app.

Now, users of Google Maps can see real-time alerts from Waze drivers, with options to confirm whether the report is still valid via large "Yes" and "No" buttons. If you don’t respond, the notification will disappear automatically once you pass the reported area.

To test the feature, I created a "police reported" alert on Waze from my driveway and checked Google Maps. The alert appeared on Maps within 20 seconds. However, when I reversed the test by creating a report on Google Maps, it didn’t show up on Waze.

Waze has always been known for its ability to allow users to report incidents, and while Google Maps introduced this feature a few years ago, it's not as widely used or detailed. As a result, Waze has gained a large community of dedicated users who actively contribute reports.

With Google Maps now pulling from both Waze and Maps reports, the integration could convince some users to try Waze, since they only receive reports from the Waze community. This new feature is rolling out gradually, so if you don’t see it yet, it’s likely to appear soon. However, there is no indication that Maps reports will be visible on Waze at this time.

Earlier this year, Google also announced that Google Maps and Waze would share more data, including information on road closures, construction zones, speed cameras, and police presence.

What Is Waze?

Waze is a popular, community-driven navigation app that was developed by an Israeli company in 2008. It quickly gained attention for its innovative approach to traffic navigation, relying on real-time data from its users to provide the most efficient route to a destination. In 2013, Google acquired Waze, integrating its unique features into Google's broader mapping and navigation ecosystem.

What sets Waze apart from traditional navigation apps is its reliance on crowd-sourced information. As users drive, the app collects real-time data on traffic conditions, road closures, accidents, speed traps, and even weather-related obstacles. This constant stream of information helps Waze offer the best possible route, avoiding congested areas and potential delays. Users can also proactively submit updates about incidents or hazards, contributing to the app’s real-time intelligence.

In addition to its route-planning capabilities, Waze allows users to connect with their friends by storing a list of contacts within the app. This feature enables users to track friends during trips or even discover when someone is nearby, creating a more social and connected experience while on the road.

Waze is free to download and use, just like Google Maps. It generates revenue through targeted advertising placed within the app, making money by offering businesses the chance to advertise directly to drivers based on their location and routes.